When it comes to the beauty industry, all that is most thought of is making people look beautiful. And when it comes to that, it is majorly based on the kind of hairdo the person is wearing, for the females especially. There are three things involved, however, paying for and getting your hair done, getting people’s style done and simply selling hair products. If you are in the last of the three, then there is likely chance you will encounter setbacks when it comes to making the most out of that hair extension selling business. Selling hair is not as simple as it looks. Without the proper guidelines even more keenly followed, there is every likeliness that a year would pass and you would not have made much. But if I happen to ask who wants to make good money selling hair, and you raise your hand, you would have done the first best things. What we do is let people like you know what to do to sell all the hair extensions you want to, as we want you to benefit from anything possible. We help people like you, including stylists, salon owner, celebrities and hair entrepreneurs to get some traction, and so far we have assisted immensely in the launching of over 100 hair brands for such people, in the last year. If you do not know where to start, that is okay, because we are here to walk you through all of the basics of hair extensions sales. Additionally, as our main aim, though, we are going to help you find out what it takes to make $142,350 worth of hair extensions in a year!
So what does it take?
Frankly, it does not take the whole world and all the time in it. The average order for retail hair extension is $195. If you happen to get two order and sales of this under twenty four hours, that means you will have made $390 by the end of the day. And if your multiply such sale rate by the 365 days we have in year, $142,350. Voila! So, yes, all you need is to get two sales in a day. And if you can get more, bring it on, and let the figure increase. I mean, what if your stores receive like three to four orders in a day? That would be over $1,067,575. Are you still looking for further motivation? No, I do not think so. All of this addition and multiplication comes when you are well learned in the exact steps of selling hair extensions. So, without further ado, let us get started. From the scratch.
TIP#1. SET UP YOUR HAIR BUSINESS ONLINE
From the humble beginnings to the proud endings, all that will keep you going are the basic requirements your business needs to grow from the ground and become shelter for other people if you are looking to start and grow your business online, there are a few things you will be needing.
Logo
You will be needing a well designed logo, one from a professional graphics , designer, not some photoshop greenhorn off Facebook. The kind of logo that has a social, business and aesthetic value is usually good for every business. So your visual communicator needs to be able to whip up a logo that speaks many languages. Make sure the logo is relevant to the hair industry.
Website
The need for this is, however, relative. When your business is starting and you want to make it look as professional and as tech-abiding s possible, hiring a seasoned web developer to help you craft your online domain is the best move you can take. But in order for your website not to be lacking in traffic, focus on social media, optimize your business and lead the customer base back to your website. It also has to be mobile friendly maybe because 85% of online shoppers on Maxtress Hair are using their mobile devices. You get the point.
TIP#2. FIND TRUSTWORTHY WHOLESALE HAIR VENDOR
Where to find wholesale hair vendors? You could just find yourself on Alibaba, Aliexpress, and DH Gate. So many people are looking for the top Aliexpress hair vendors. Did you know last year (2017) Aliexpress had to clear out over 90% of all their hair vendors because of all the complaints and issues they were receiving? I know you might have been looking for the best Alibaba hair vendors but do you really want to be another person with an issue? We will let you decide! The best advice we can give is to do your own research. It is just easy to spend the $100 or $200 to buy some sample bundles from a few hair vendors. I know what you are thinking. Are we really telling you where else you can find wholesale hair suppliers? For sure! We are really confident in the quality of products and services we offer.
TIP#3. CUSTOM PACKAGING
First impressions matter. And when it wants to come to that, all you want to do is start out from the crowd. By means of great branding and custom packaging, you will be able to get eye-catching bundles that will be able to imprint the greatest of first impressions on your customers. You can start getting good deals on Aircraft box, or opp plastic bags , all designed with your so-dope logo, looking like the first best thing to happen to the hair extension business. If you are tight on budget, you can hold off on this. Sometimes, people do not get to start “perfectly”, as what is important is getting started after all.
TIP#4. SLEEK PAYMENT OPTIONS
Since innovation and being tech savvy is almost everything in business, today, you need to find ways to make payments and still remain with smart technology. Not all the credit card processors you know will come to your aid for every hair extension payment. You also do not want to get into dead ends when it concerns your hard-earned cash. Stripe may be a fantastic processor, but there are often risks associated with it, as situations may lead to your account getting shut down. Even with Shopify, you may still encounter the same seams that may require you to pay in additional funds before you can cash out or proceed with other transactions. For starters, stick to WordPress! Still, if you are looking for the best solution for your hair extension transactions, then the twin-best are PayPal and Authorize.net. You should sign up for both to get the most seamless financial transactions ever.
TIP#5. GREAT MARKETING
Marketing is the sole of business. Traction for your business is very dependent on the way you market your way through places and towards targeted audiences. When it comes to selling hair extensions online, there are hundreds of specific components, and even when selling in person. You need to be able to tell the person the many solutions your hair extensions offer and how they will be beneficial to potential customers. Focusing on the many ways to become a better marketer, daily, will bring more than enough results to your doorsteps. Your advertising campaigns, sales funnels, email newsletters and promotional/instructional videos will pay off in the long run. There are a lot of platforms for to market on out there. The first, foremost and seemingly most effective of them is Social Media. Goodbye to the days of fliers, billboards and other traditional stuff. Here you have a larger audience and a much more promising potential customer base. Use Facebook paid advertising, as that is one of the most effective methods. Consider Twitter as well, because I hear it is more effective than Facebook. Do not be in much of a hurry to create and post your ads. At this stage of your hair extension business, you cannot afford any mistakes. Starting correctly is more important than starting. Anything that has to do with your ads, has to be done accurately. If you find yourself in need of help, there a lot of articles and ebooks on the internet to point you in the right direction. If you want to go further, register for online courses or get in touch with consultants to help you get it right. This will also add professionalism to your work as hair entrepreneur.
TIP#6. BLOG, INSTAGRAM, CREATE AND DRIVE TRAFFIC!
This is one hell of a combo, isn’t it? Being that you need somewhere to showcase the tricks you have up your sleeves and get into real talks with your customers, a blog is your first big option. And no, do not starting it is a lot of work, because if it is more than you can handle, there are a lot of content developers and writer strategists who will help you with what you need to create and drive traffic. And all these do not come at bank-breaking prices. There is no argument to selling more hair when you start to blog your business. It is almost natural when you have the basics covered, and the innovations to stand out. If it is about your YouTube videos, you can paste them for the viewing enjoyment of your customers. Yeah, maybe writing the kind of blog posts that will keep your readers informed, satisfied, yet at the edge of their seats for more, but the good news is that those blog post will forever work for you in th search engines. Read up on search engine optimization, also known as SEO to have a full grasp of what we are talking about. Google loves quality content. Don’t just write 200 hundred words and publish. Be informative, entertaining and business minded all at the same professional time.
Here are few good topics on which you can write.
- How To Dye Virgin Hair Extensions.
- Sew In Install Virgin Hair Weave.
- How To Braid For Sew In Weave.
- How To Bleach Virgin Hair Extensions.
- How To Make A Wig With Hair Bundles & Lace Closures
As for Instagram, always keep your content fresh, unique and professional. Follow the other pages with a lot a followers already, and if they follow you back, it means your content is making the kill for you. Do not try to sell with every of your posts. This increases your chances of getting unfollowed. You need to first offer quality content for your customers to be interested in your products and services. If you want to boost your awareness and visibility, creating 5-10 compelling stories a day is one of your best methods. Grow a base of loyal followers. Don’t just be about the business. Throw in some fun, and all you may have to worry about is getting round to all of your DM orders. Use your instagram page to drive traffic to every other platform your business is on; Facebook, Twitter, WordPress or Blogger and, most importantly, your website.
TIP#7. SPEND WISELY
Yes, the aim is making $142,350 a year from selling hair extensions, probably so you can live a more comfortable life. But in as much as you have started to bask in the euphoria of orders and monies coming in, you do not want to lavish all your funds. The cash you want to squander in one night may be able to help you get your business more clients. You can never tell. Do not blow your entire budget on your first ad. I would recommend to take things in bits and slowly so you will be able to get to know the results. It is a positive thing to be excited about your brand, but that does not mean you should throw all your savings into advertising it. That is why you should have a clear-cut budget. For the sake of spending wisely, you may want to start from the small mediums of advertising and watch out for the results, before you go on to the big, demanding ones. But increase your budget slowly.
It may interest you if you learn much things about Facebook Retargeted Advertising with the Facebook Pixel. If you get this done correctly, it will be a powerful means of retargeted advertising that will expand your customer base and increase your sales.
Conclusion
Truth be told, there are no laid down rules on how to run your hair extension business, all we can do is point you in the right direction. If there are any thing that will help you make that whooping $142,350 at the close of a business year, it is your paying attention to the business, delivering quality products and services, and, most of all, being a battle-hardened entrepreneur.
